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Mktg6002 marketing-assessment 1: research case study provide a theoretical overview of marketing theory and practical application of innovative marketing strategies. The concept has found its place in marketing theory and an empirical study of ioral and attitudinal components (day 1969 jacoby and. Holistic marketing is often considered to include four components: relationship marketing, integrated marketing, internal marketing, and socially responsible marketing through combining these four components of marketing, a holistic marketing strategy will focus on putting forward a vision and brand that is meaningful to consumers across the entire.
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